Imagine you are looking to buy a refrigerator, a web cam, or a printer. Odds are you will find many products with very similar features. The question then arises: should you buy whichever one is highest-rated, regardless of the price? Or should you buy whichever one is cheapest, regardless of its quality?
I believe that quality and price are both important. And I’ve developed a method for using both criteria to decide quickly which product to buy when comparing products with similar features.
I’ve used this method to decide which refrigerator, washer, or dryer to buy—“big ticket” items where I didn’t want to make a mistake in terms of money or quality. But because the method is so easy, I’ve also used it to decide between “small ticket” items like web cams, printers, and blenders.
Here’s the method, which you can use to make a great purchase whenever deciding between two or more similar products: (more…)